Are Swedish Fish Swedish?
Swedish Fish, those colorful, tangy candies that have been a staple in American candy aisles for decades, carry a name that raises a curious question: Are Swedish Fish actually Swedish? The answer, while not as straightforward as one might hope, involves a mix of history, marketing, and a touch of mystery.
The story of Swedish Fish begins in the 1920s when the New England Confectionery Company (NECCO) introduced them to the market. The candies were initially called “Swedish Fish” as a play on the word “swank,” which was a slang term for something stylish or fashionable at the time. However, the name also hinted at a Swedish origin, which was not entirely accurate.
The candy itself was not developed in Sweden but in the United States. NECCO, based in Massachusetts, created the candy using a unique printing process that allowed them to print colorful patterns on candy tablets. These tablets were then cut into the iconic fish shape, which has since become synonymous with the brand.
So, if the candy was not developed in Sweden, why the name? It seems that the marketing department at NECCO was looking to capitalize on the growing popularity of Scandinavian culture in the United States during the early 20th century. By giving the candy a Swedish name, they were able to tap into the cultural zeitgeist and create a product that felt both exotic and familiar.
Over the years, the popularity of Swedish Fish has continued to grow, and the name has become a part of American candy lore. Despite the lack of a Swedish origin, the candies have maintained their unique flavor and vibrant colors, making them a beloved treat for many.
In conclusion, while the answer to the question “Are Swedish Fish Swedish?” is a bit of a head-scratcher, the candies’ name is a testament to the power of marketing and the enduring appeal of a good story. Swedish Fish may not be Swedish in origin, but they have certainly become a cherished part of American candy history.
